CEO’s Perspective: Why the World Needs New Thinking in Housing

By Arthur Bezuidenhout

Everywhere I look, I see the same problem: housing systems stuck in the past. Bricks and concrete. Bureaucracy and delays. A home that costs a family 30 years of their life to pay off. It’s a system built on scarcity and inefficiency - and it’s failing the people who need it most.

A beautiful MaxxLiving home in the making.

At MaxxLiving, we believe the world needs radically new thinking about what a home is and how we build it.

What if homes were manufactured like cars - high quality, affordable, and scalable? Not a tiny home, but a home fit for a family with room to live and grow. What if construction was measured in weeks, not years? What if the process didn’t damage the environment, but restored it?

This isn’t a dream. It’s happening. With advanced timber systems, automation, and modular design, we’re proving that homes can be sustainable, beautiful, and accessible.

But new thinking doesn’t stop at materials or machines. It’s about rethinking community, too. Homes aren’t just walls and roofs; they’re the foundation for families, friendships, and futures.

The old way isn’t working. The world needs homes that are smarter, faster, greener - and most of all, designed for people.

It’s time to reinvent housing. And we’re leading the way.